Some Words about the Apple App Store

This is not going to be some other statistic yet, or any professional analysis of Apple’s App Store. Nor it will be any important or informational content – let me just share some thoughts.

First of all, the App Store is great. From its theory to its practice, everything is implemented just the way it has to be. Sure, sometimes it’s a little slow and not that responsible as one would expect, but altogether the browsing experience is really great. Why? Because it has to be. Nobody likes to spend money somewhere he doesn’t enjoy browsing for things – regardless whether we’re talking about the #real-life or in virtual. It’s just fun to look through the Apps, find new ones, share them with your friends and of course buy them. And it’s so easy as well. One click, that’s all! Isn’t that just great?

Oh well, yeah, it would be – if. If Apple would have kept the essential concept of their App Store the way they actually planned and intended it to. I mean, let’s think back, to the time before the Apple App Store was launched (what’s only little over a year ago) – what was the general appearance of existing application stores (of e.g. Nokia or for the Windows Mobile Platform)? Exactly. Ugly, slow, confusing, a lot of useless tra…ehrrr… stuff. And then came Apple – BAM! Brand new App Store for mobile applications. Everything was clean, everything was very well working and simple for the end-user to access. Then ago, the App Store provided a few essential and yet well known applications by third-parties. Great apps, with great functionality that even looked amazingly cool.

But then, after a while, it seems like the whole BAM just BAM-MED even more. And more. And more. Of course, Apple was lucky about this fact – more Apps for sale, more cut-offs for themselves. Why not? And do you know what’s the best? Big numbers. What? Yeah! Just as I said it. Big numbers. From the moment on, from which Apple started literally raping the potential of the App store within every Keynote they presented people could see all those big numbers. Thousands of of Apps. Millions of downloads. Et cetera.

But did this really improve the Store? I’m looking around at this very same moment within the App Store and have to say: No. It didn’t. All it improved was Apple’s pockets and the big numbers on their Keynote presentations. I stumble through the App Store and see hundreds and hundreds of Apps, one more useless than the other – Bikini Babes, Gym Babes, Simple To-Do and of course a huge amount of games. Yeah, games. I’m not saying, that games are “useless” in that way. Sometimes, when waiting for the Bus or for your Girl getting changed you appreciate those little time-consumptions. But come on? I mean, spending more than $2 for a game that won’t last any longer than one hour to be played, thanks to Apple’s gorgeous batteries? Who should play those games? Shall I constantly keep my iPhone attached to the power-cord, so I can play two hours of Need For Speed? Isn’t the whole game stuff, that Apple’s trying to sell as “PSP/NintendoDS Killer” just plain dumb and totally impracticable? I’m not saying, that games on mobile phones are no fun in general, but are you re-charging your iPhone every three hours, just to be able to play some games? I mean, I still don’t understand what market Apple really tries to reach with that. My impression is, that people indeed spend money on games like NFS or Sims 3, but only to be able to show-off at parties or other occasions. I don’t believe anybody really playing (and by playing I mean the very same behavior you hear from 15-years old, Norwegian guys with a World of Warcraft account!) the games on the iPhone. At least not till their end. Also I believe, that 70% of the people buying games use in iPod Touch instead, in addition to their iPhone.

Eh, however. Back to the topic. So, the Apple App Store started providing more and more sh… apps, over the past year. Some, useless ones and also some totally useless ones. Of course, in between of all those crap, you’ll sometimes find a pearl, like for example Shazam, Daylite Touch, Things, LittleSnapper, Colloquy, eBay, Ego, Wallet, Squirrel, Shopper, Deliveries, Weightbot, iStat, Beats, Last.fm, RadAlert and many many more. Apps that really have a use and pay-back for the price you spent on them. Unfortunately, those apps aren’t the majority anymore – and it seems to become worse by each day passing by. So what to do?

Of course Apple could stop selling all those other crappy apps. Just reject when developers submit them – and instead include apps that would be worth including. *cough*GoogleVoice*cough* But to be honest, by that, Apple would shoot into their own feet. Why stop selling crappy apps, when there are enough users to buy them? Why rejecting the cut-off, even if it’s just some pennies per app?

So let’s see, what could be Plan B? Uh yeah. Plan B. Sounds always good. How about.. err.. an “Exclusive App Store”? An App Store exclusively for high-rated and (therefor) pricy apps. Yeah, that sounds good, doesn’t it? But wait… who decides what’s “exclusive”? The developers? The users? Or maybe the price? I don’t know how you think, but I’d probably go with the third option. As long as the price is high enough, I don’t believe Apple caring about the actual application’s quality – not esthetically nor functionally. So, what sense would an exclusive App Store have then? Well, I guess no more than just gather more and more money.

I’m really happy that at least there are Blogs and Sites on the web, which take the enormous job of searching through the App Store, filtering the whole crap away and bringing you the best and most beautiful applications available for your iPhone. Without them, I guess I’d have a hard time to fine *anything* that would fit my needs within the actual App Store – and maybe just switch to Android.

So far.