Fast forward to today and the Smartphones we’re using in our everyday life – Blackberries, Pres and Pixies, iPhones and N900s. What’s the biggest part in that whole cellular phone market that changed since the mid/end 90s? Of course, it’s the phone’s technology and the features they provide nowadays. But what’s more important, the whole accessories-ecosystem around those phones actually changed. Today, you see people buying additional battery-packs for their Blackberries, since the phones are already that “Smart” that you’d actually need a constant power-source to make them last for more than a couple of hours of heavy usage. When people buy a mobile phone, they also typically throw some on-the-go charger into the bucket. And maybe also some docking-station for the desk, or even equipment for attaching it to their car’s windshields.

Now the whole accessory-ecosystem goes that far, that people even buy overpriced socks or pieces of silicon formed as protection-sleeve for their Smartphones. Especially within the iPhone user-groups you can see such protection-cases being very popular. But let us look from another perspective at especially those accessories.

When someone buys an iPhone, of course, he’s interested in the phone’s features and probably likes the way the phone integrates with the rest of his personal infrastructure, like laptops, computers/Macs, etc. But of course, only a few people really go for the features-pack only. Probably 90% of the iPhone customers look forward to have a phone that’s so exclusive and so beautiful that you’d hardly like to take it out of the showcase. And exactly at that point, all third-party manufacturers of iPhone accessories come in handy. So, people go and get their iPhones, take them out of the packing and lock them right into some ugly silicon, acrylic, plastic or whatever kind of case to protect their beauty against scratches, dirt and other natural enemies of the glossy piano paint. Sure, I mean, they paid and ass full of money for a brick that blinds you by its glint, so why should these people not try the best to protect it the best they can?

Well, sure they can do that – but where’s the point? I think I can talk for everyone that has ever searched for an iPhone case when I say that 99% of them are ugly as hell and not worth the package they’re shipped in. So, why do people then actually buy an iPhone for its cool look, when they “protect” it most of the time with such a case where the phone’s actual look does not matter anymore? For what? So they can slide it out when they’re feeling lucky and show it to everybody for one blink of an eye and then pack it back into its sleeve?

Of course, you can’t blame the people for that. I mean, why can’t accessory-manufacturers produce electro-magnetic protection shields that build an own atmosphere around the iPhone that does not allow anything else to come through than the owner’s washed hands to touch the touchscreen? I mean come on, that’s what people are waiting for! F*ck invisibleSHIELD, f*ck the pseudo translucent plastic shields that doesn’t absorb hits that could cause the iPhone’s screen to break into million small pieces. The people want cases that doesn’t even allow the iPhone to fall down the stairs or into water!

Yeah, right. Now I can definitely remember those days when I got my first Bosch 509 and protected it with one of the dozen plastic-sleeves against the cruel reality.

Think different, people.